Okay...at first I thought it was the transition between analog and digital for television stations, but after reading an article in Reader's Digest and upon my own observation, I have realized that television commercials are loud on purpose. You'll be watching your favorite television show and then it will fade out and cut to a commercial. All of a sudden, you are stunned to attention and blown back from the television because the commercial is SO LOUD!!!!! What is UP with that? In a flailing attempt to make us watch commercials, are clients choosing to make their commercials louder? I'm a DVR girl so I fast forward through some of the commercials, but occasionally I watch tv in real time and have found that this loud commerical thing is a recurring situation. Know what I do? I hit MUTE!!!!!!! How's that for effective marketing?
Can anyone tell me WHY this is happening? I know who to call to find out, but I'd rather hear from you. Also, is it just me or do you feel the same way?
Subscribe to:
Post Comments (Atom)
I have no idea why they are so loud it drives me crazy.
ReplyDeleteCommercials aren't any louder than the tv program you are watching. Tv shows' volume range from soft to loud to create dramatic effect. Commercials are constantly loud to grab your attention. Therefore the difference between a soft portion of a show and the cut to commercial break creates the feeling of commercials being much louder than the show itself.
ReplyDeleteAnonymous said...
ReplyDeleteCommercials aren't any louder than the tv program you are watching. Tv shows' volume range from soft to loud to create dramatic effect. Commercials are constantly loud to grab your attention.
Correction: They're constantly loud to irritate the holy hell out of us!
While it is true that commercials aren't technically any louder than the loudest parts of a TV show (such as an explosion on 24), advertising agencies and commercial music/sound design production companies add more volume to the frequency range that humans hear best. This makes them stand out more to our ears even though they are not actually louder.
ReplyDelete